THE BUSINESS OF DESIGN

THE BUSINESS OF DESIGN

The Business of Design: Balancing Creativity and Profitability collects the knowledge Keith Granet has gathered during his thirty years of experience guiding architects and interior designers, revealing the tools necessary to create and run a thriving design business.

 

“Mr. Granet... has become to decorators what Swifty Lazar was to screenwriters and stars.” - New York Times

"A house is a product, a home is a process. If I were to fill your house with furniture, then you'd be getting a product. If you want a home influenced by your personality, then it's a process. I need to get to know you." -Keith Granet, Elle Decor

 

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